A study of the Influences of Service Quality and Brand Image on CustomerSatisfaction and Loyalty - take Department Stores as Example
碩士 === 臺北城市科技大學 === 電子商務研究所 === 100 === In recent years, the market of department store industry is keeping expand. New department stores are ongoing spring up, coupled with the discount stores and large shopping centers which rise in 1999 and has a lot of homogeneity, inroads into the retail mark...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2012
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Online Access: | http://ndltd.ncl.edu.tw/handle/02913279885595365214 |