The Effect of Service Innovation and Brand Image on Purchase Intention and Customer Satisfaction — A Case Study of Smart Phone Users in Taiwan
碩士 === 國立臺灣師範大學 === 工業科技教育學系在職進修碩士班 === 100 === The mobile phone makes the contact and communication easier for us, however through the recent years, the mobile phone market becomes saturated until the smart phone with a variety of personalized service is introduced to the market and brings a new tr...
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| Format: | Others |
| Language: | zh-TW |
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2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/10454208807054196510 |