The Study of Maxxis' Corporate Sponsorship on Sports
碩士 === 國立臺灣師範大學 === 體育學系在職進修碩士班 === 100 === The success of 1984 Los Angeles Summer Olympics sets a role model for corporate sponsorship, and causes a fad in corporate marketing. This trend gradually spreads out to Taiwan domestic industries; therefore, they follow in the footsteps and start their co...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/43130569030838995773 |