健身俱樂部行銷策略之研究－以G健身俱樂部為例
碩士 === 國立臺灣師範大學 === 運動與休閒管理研究所在職碩士班 === 100 === The purpose of this study was to explore how the marketing strategies be used in Fitness Club Industry in Taiwan. This study conducted the interviews of professional managers and industrial experts to investigate the practical usage of marketing 4P co...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/27qemr |