A Study among Experiential Marketing, Tourism Image and the Intention to Participating Matches in 2012 MIZUNO Kaohsiung International Marathon
碩士 === 國立臺灣師範大學 === 運動與休閒管理研究所 === 100 === The purpose of the study was to reveal the relations among experiential marketing, tourism image and intention to participating matches in 2012MIZUNO Kaohsiung International Marathon. Totally, 591 questionnaires were distributed and 496 valid samples were...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/38291006479345120734 |