A Study on Integrated Design Strategy Development of Brand Image Communication
碩士 === 國立臺灣師範大學 === 設計研究所在職進修碩士班 === 100 === Brand image is created by consumer’s experience accumulation with brand exposure, and it must be consistent with long-term accumulation. Integrated marketing communication can create consistent brand image and message, and strengthen the image with ongoin...
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| Format: | Others |
| Language: | zh-TW |
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2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/69698839899827225981 |