A Study of the Relationships between Customers’ Perception Toward the Service Encounter and Brand Experience among Different Types of Restaurants
碩士 === 國立臺灣師範大學 === 餐旅管理與教育研究所 === 100 === The service encounter of the restaurant can increase the customer’s brand perception and facilitate dining experience. The dimensions of service encounter include human interaction, personal traits, and environmental factors. The fourth dimension, te...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/75023203794963232659 |