A Research on Branding and Maketing Strategies of Taichung Jazz Festival
碩士 === 國立臺灣師範大學 === 表演藝術研究所 === 100 === Many western countries organize arts and cultural festivals in order to enhance local areas’ and cities’ image while repelling the impact of globalization. Over the past decade, Taiwan’s cities and towns have coordinated the cultural policies to highlight loca...
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| Format: | Others |
| Language: | zh-TW |
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2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/09715939302075989170 |