A Study on Franchising Intention of Dental Clinics in Taiwan: The Marketing Relationship Perspective

碩士 === 國立臺灣師範大學 === 全球經營與策略研究所 === 100 === Since the implementation of the National Health Insurance system in Taiwan in 1995, profit margins of local clinics and hospitals have been largely reduced. And, because of the increasing gross disposal income level due to highly economic development in Tai...

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Bibliographic Details
Main Authors: Yen-Ling Chen, 陳彥伶
Other Authors: Shihyu Chou
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/29yg4n