Analysis of Consumer behavior in Internet Shopping Mall

碩士 === 國立臺灣海洋大學 === 航運管理學系 === 100 === With the prevalence of online shopping, it becomes a convenient shopping channel for consumers. Excepting for the current online shopping channel is store network, there is another online shopping mall platform emerges. This study focuses on investigating how t...

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Bibliographic Details
Main Authors: Fang-YI Lin, 林芳儀
Other Authors: Dr. Rong-Her Chiu
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/95859089625460968630