The Influence Of Ideal And Actual Self-Congruence To Brand Attachment-With The Moderating Effects Of Self-Esteem, Public Self-Consciousness And Product Involvement
碩士 === 國立臺北大學 === 企業管理學系 === 100 === Brand identity and marketing communication strategy usually focused on product attribute and functional benefit of product in past few years. Because products have been improved toward perfection, differentiation strategies of companies for their competitive adva...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/73018092757201947108 |