The Effects of the Factors Influencing Box Office: A Contingency Model
碩士 === 國立臺北大學 === 企業管理學系 === 100 === This thesis aims to develop a contingency model to examine how movie features affect the performance effects of the factors that impact box office. The sample is comprised of the selected films screened in Taiwan, released from 2008 to 2010 and at least grossed o...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/25864362859244481468 |