Applying Holland’s theory and Multiple Intelligences for analyzing online consumer behavior: Book recommendation
碩士 === 國立臺北大學 === 資訊管理研究所 === 100 === Both Questionnaires and Marketing are closely related to the role - People. However, most current market surveys focus on Product instead of People. To design surveys to investigate the root cause which influences consumers’ preferences, we combine multiple inte...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/14616772627617184481 |