A Study on the Relationships among Corporate Image, Service Quality, Customer Satisfaction and Customer Loyalty - An Example of CARS Company

碩士 === 國立臺北大學 === 企業管理學系碩士在職專班 === 100 === How to maintain and enhance customer loyalty, and thus attract and develop new customer base, in car beauty industry, is one of the prerequisites for business brand. Therefore, car beauty business is not only to strengthen the quality of service, but also t...

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Bibliographic Details
Main Authors: Yang,Cheng-Yi, 楊振鎰
Other Authors: Chen, Ming-Shiun
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/48506919769102739516