The Impacts of Internet Purchasing on Consumer Decision Journey- Using the Apparel Buying as an Example
碩士 === 國立臺中科技大學 === 企業管理系事業經營碩士班 === 100 === Consumers are impacted by a variety of media when they are making decisions to purchase. They believe that it is rational behavior to have some information by searching on the Internet. But it’s not truth. The main purpose of this research is to discover...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ph4868 |