Vision Imagery and Scent of Male Fragrance in Perfume Print Advertising

碩士 === 國立臺中科技大學 === 商業設計系碩士班 === 100 === Perfume product is a sensory product that combined vision and olfaction, print advertising is the most direct way of marketing through visual sensory to viewers. The rise of male behavior in appearance make the market of male fragrance become popular, and the...

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Bibliographic Details
Main Authors: Chin-Ying Tseng, 曾芝穎
Other Authors: 黃鐉津
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/gm43xu