The Impact of Product Attributes, Website Interface Design and Web Browsing on Impulse Buying-Apparel Shopping Websites as an Example
碩士 === 國立臺中科技大學 === 流通管理系碩士班 === 100 === With “Tech Tap”, the marketing space of bricks-and-mortar has been transforming into the clicks-and-mortar. The online shopping population is growing fast recently, enlarges bricks-and-mortar marketing and brings huge valuation. Especially the apparel pro...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/pycf35 |