Opportunities for the Notebook Computer Industry in China - A study on Asus and TongFang

碩士 === 國立臺灣大學 === 商學研究所 === 100 === In 2011, Mainland China had the highest growth of demand in the world for notebook computers. Therefore, the multinational companies (MNCs) and local brands with home field advantage are competing aggressively to obtain shares of the market. This case study will...

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Bibliographic Details
Main Authors: Kuo- Hua Wei, 魏國華
Other Authors: Houn-Gee Chen
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/29059927459454507350