The Effect of Self-construal and Brand Extension Types on Consumers'' Evaluations
碩士 === 國立臺灣大學 === 商學研究所 === 100 === Self-construal classifies individuals into two categories: independent and interdependent. Previous research pointed out that self-construal may be a possible antecedent of regulatory focus: the independent may be more consistent with a promotion focus, while th...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/69934816704935676642 |