Story-Formed Ads and Time of Brand Disclosure：The ModerationEffect of Product Type and Brand Familiarity
碩士 === 國立臺灣大學 === 商學研究所 === 100 === Based on the natural like of story, there''re so many applications of story in advertising recently. The present study investigates the advertising effect of story-formed ads, explores and compares the ad effect in different situations of product...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/43540445973463607705 |