How Perceived Value and Switchng Barriers Affect Repurchase Intention: An Empirical Study of Lativ
碩士 === 國立臺灣大學 === 商學研究所 === 100 === With the Internet penetration rate getting higher, online shopping has become one of the favour shopping habits for many consumers. How to win the Internet shoppers then becomes a crucial factor for brick-and-mortal store as well as pure-play internet store....
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/38936231971445443071 |