Cultural and creative ingustries branding strategy
碩士 === 國立臺灣大學 === 國際企業學研究所 === 100 === To find out what is the core competencies of the cultural and creative industries. To exam the products from different field of this industries by Poter’s Diamond model, to see if there is the same or diference.
Main Authors: | , |
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Format: | Others |
Language: | zh-TW |
Published: |
2011
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Online Access: | http://ndltd.ncl.edu.tw/handle/06924975661851162534 |