The Analysis of Judo Strategy in Internet Casual Wear Industry–A Case Study of SOFU

碩士 === 國立臺灣大學 === 國際企業學研究所 === 100 === The trend of consuming low-price high-quality products has been popular from the 2008 financial tsunami. With Uniqlo started to entry the international market, Lativ in Taiwan also followed the trend and became popular in the industry. Compared to those brands...

Full description

Bibliographic Details
Main Authors: Yan-Yin Pan, 潘彥吟
Other Authors: 陳俊忠
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/wc7b7h