Beyond Transaction Costs and Country-of-Origin: Taiwanese Consumers’ Shopping Behavior of Online-Stores from China
碩士 === 國立臺灣大學 === 國際企業學研究所 === 100 === Due to the development of internet, technologies and e-commerce, the costs of international business has dropped dramatically and the communication has become more convenient, both result in the increase of international buying behavior of indi-vidual consumers...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/55180773824734965996 |