Beyond Transaction Costs and Country-of-Origin: Taiwanese Consumers’ Shopping Behavior of Online-Stores from China
碩士 === 國立臺灣大學 === 國際企業學研究所 === 100 === Due to the development of internet, technologies and e-commerce, the costs of international business has dropped dramatically and the communication has become more convenient, both result in the increase of international buying behavior of indi-vidual consumers...
Main Authors: | Yi-Hsuan Cheng, 程怡瑄 |
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Other Authors: | Yi-Long Jaw |
Format: | Others |
Language: | zh-TW |
Published: |
2012
|
Online Access: | http://ndltd.ncl.edu.tw/handle/55180773824734965996 |
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