The Impact of Characteristics of WOM Heterogeneity and Dynamics on Box-Office Revenues
博士 === 國立臺灣大學 === 國際企業學研究所 === 100 === As the Internet has become more and more popular, it is now an important platform for consumers to share word of mouth (WOM). The importance of online WOM and convenience of online data collection have also attracted researchers to investigate the characteristi...
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| Format: | Others |
| Language: | zh-TW |
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2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/93996414910564392270 |