Co-opetition Strategies of e-Reader Firms---A Case of Amazon, Barnes & Noble and Sony
碩士 === 國立臺灣大學 === 國際企業學研究所 === 100 === E-books and e-book readers have been discussed in the publishing industry since 1990. Amazon launched Kindle in 2007. It has combined hardware, software, contents, wireless internet and platforms sucessfully and created a new business model and thus changed...
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| Format: | Others |
| Language: | zh-TW |
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2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/71179436119135268820 |