Testing the intermediary effect of product involvement on the influence of online book review: a case study of mystery readers
碩士 === 國立臺灣大學 === 圖書資訊學研究所 === 100 === The judgment of readings for leisure inevitably involves certain degree of uncertainty as it is difficult to determine the quality of a work before its consumption. Potential readers often have to rely on decision cues such as reviews and word of mouths for jud...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/43840074944904278921 |