Effects of Relationship Benefits and Relationship Quality on Customer Loyalty-Example of Medical Cosmetology Clinic

碩士 === 國立臺灣大學 === 健康政策與管理研究所 === 100 === Background : In the highly competitive medical cosmetology market, how to maintain core values and how to survive through competitions are the two most challenging issues faced by managers. Traditional marketing tactics is always sensitive to apply and easi...

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Bibliographic Details
Main Authors: Kuei-Chiang Chang, 張桂獎
Other Authors: 林能白
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/31010832852002800995