Understanding Word-of-Mouth Dyad of Travel Risks: via Fuzzy Linguistic Preference Relations
博士 === 國立臺灣科技大學 === 企業管理系 === 100 === Travel products involve a high level of risk. The perception of travel risk is often vague and the evaluation process for making travel product purchase decisions is also vague and extremely complex. Searching by word of mouth or reputation has become a necessit...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/40993160085429769375 |