The Impact of SoLoMo Messages on Advertising Effect : An Example of Check-in Type
碩士 === 國立臺灣科技大學 === 企業管理系 === 100 === In recent years, the development of mobile telecommunication has been making a tremendous breakthrough. With the prevalence of smart phones and mobile internet device, together with the advent of SoLoMo, their services regarding customer-oriented characteristics...
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| Format: | Others |
| Language: | zh-TW |
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2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/26138659178822423020 |