Negative Word of Mouth Ineffectiveness
碩士 === 國立臺灣科技大學 === 企業管理系 === 100 === Word of mouth is interpersonal communication among consumers about products and services, that is one of the most influential source of information, negative word of mouth is particularly important for businesses and consumers. Past research provides important i...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/25950743941186290934 |