Word-of-mouth effect on purchasing a health care service: receiver perspectives
碩士 === 國立臺灣科技大學 === 企業管理系 === 100 === Although there are many studies about word of mouth in recent years, only few literatures review papers about WOM in health care service industry. This paper investigates the patients’ information searching behavior before making medical decisions and hopes to u...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/20801165312771637834 |