A Study on the Relationships among Experiential Value, Customer Satisfaction, and Loyalty: The Example of the iPad and iPad-like Tablets
碩士 === 國立臺灣科技大學 === 企業管理系 === 100 === This research investigates the characteristics of tablet PC consumers and the key factors in consumers’ purchasing decisions. The aim of the study is to understand the relationships between customers’ experiential value, satisfaction, and loyalty after using tab...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/97981249228113520426 |