The Impact of Tie Strength on the Medical Word-of-Mouth Sending– the Moderating Effect of Division Perceived Risk
碩士 === 國立臺灣科技大學 === 企業管理系 === 100 === The purpose of this study is to examine the relationship of tie strength and perceived risk on the sending of medical word-of-mouth (WOM) behavior. Expected these core factors can give a direction of medical management. For the purpose of this research, experime...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/75545017471151086529 |