The discussion of what influence consumers satisfaction about wealthmanagement in a bank – use S bank as an example

碩士 === 國立臺灣科技大學 === 企業管理系 === 100 === Since low interest rate and Millennial Generation, Wealth Management has become one of the primary businesses in all banks. Also, all banks are active to use variety ways to attract customers become Wealth Management Customers. As traditional marketing 4P, Price...

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Bibliographic Details
Main Authors: Hsiao-Rung Cheng, 鄭曉蓉
Other Authors: Pin Luarn
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/54963626767809834252