A study of cognitive style, visual attention distributions and achievement of Web-based multimedia recipes learning

• Main Authors: Ching-Yeh Wang, 王靖曄
• Other Authors: Meng-Jung Tsai
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/88739692282878445994

碩士 === 國立臺灣科技大學 === 數位學習與教育研究所 === 100 === This study aims to explore, based on eye-tracking data, the effect of cognitive style on attention distributions and learning achievement in web-based multimedia recipe learning. The study uses a one way (verbal style V.S. visual style) quasi-experimental design. Subjects are 29 vocational high school students of hospitality. The treatments of the study multimedia recipes are including static representation and dynastic representation. Students’ prior knowledge and learning achievement are assessed via a survey. This study uses on way ANCOVA, independent/paired t-test and correlation analyses to examine the eye-tracking indices and the survey scores collected in this study. Result of this study revels that students’ cognitive styles have an intimate relationship with their visual attention distributions in reading wed-based recipes. And gender could play an important role in this learning context. In addition, it shows that it is effective to improve students’ immediate learning achievement and retention of learning when the procedural knowledge of recipes is represented by web-based multimedia. Specifically, the static multimedia materials improve students’ immediate learning achievement while the dynamic multimedia materials improve their retention of learning. Base on the above results this study suggests future study to further explore the cognitive process of reading static and dynamic multimedia materials by students with different cognitive styles. And this study also provides suggestions on designing web-based recipes, hospitality curriculum and instructions.