A Comparison Study of Marketing Influence of Digital Campaigning on Young Voters – A Case of 2012 Presidential Election in Taiwan

碩士 === 國立臺灣科技大學 === 資訊管理系 === 100 === 2008 presidential election campaign in the U.S. was described as“The New Media Presidency” by the editorial of“America”(Anonymous, 2008), after the election, digital campaigning spreads in the world, for instance, 2010 five-municipality election campaign in Taiw...

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Bibliographic Details
Main Authors: Kuan-Hsiang Wang, 王冠翔
Other Authors: Hsi-Peng Lu
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/3kg53x