Optimal Pricing Policy for Warranted Products
博士 === 國立臺灣科技大學 === 資訊管理系 === 100 === In a competitive market environment, the main strategic decision for a seller is determining a price schedule with respect to a specific marketing feature of the product. This paper investigates how a monopolistic seller can optimally determine the price schedu...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | en_US |
Published: |
2012
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Online Access: | http://ndltd.ncl.edu.tw/handle/6h4w63 |