Optimal Pricing Policy for Warranted Products

博士 === 國立臺灣科技大學 === 資訊管理系 === 100 === In a competitive market environment, the main strategic decision for a seller is determining a price schedule with respect to a specific marketing feature of the product. This paper investigates how a monopolistic seller can optimally determine the price schedu...

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Bibliographic Details
Main Authors: Yi-Xiang Liao, 廖益祥
Other Authors: Cheng-Kang Chen
Format: Others
Language:en_US
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/6h4w63