The influence of consumer stickiness in online group buying─the example of meal coupon
碩士 === 國立臺灣科技大學 === 管理學院MBA === 100 === Online group buying websites by O2O (Online to Offline) modes, first to the shops seek concessions and price advantage to attract customers to the store, and provide consumers of 50% off price to buy online, is the rise of emerging business models in recent ye...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/60464196082504705477 |