The Influence of Online Community Commitment and Brand Trust on Brand Loyalty
碩士 === 國立臺灣科技大學 === 管理學院MBA === 100 === The relationship between online community commitment and brand loyalty is investigated by examining how online community commitment influence on brand loyalty. To understand deeper about the relationship between online community commitment and brand loyalty, A...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/19456440714694047235 |