Trust Transfer And Repair Among Multi-Channel: An Empirical Study On Smart-Phone Channels In Taiwan
碩士 === 國立聯合大學 === 管理碩士學位學程 === 100 === This study focus on consumer in multi-channel situation have trust transfer and understand the impact of emotional on trust, the effect of the mediation about the emotion in trust, trust repair and the brand community in moderating effect to trust. In this stud...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/59269458707359035119 |