Applying Conjoint Analysis on the Evaluation of Subcompact Car Attributes
碩士 === 中國文化大學 === 國際企業管理學系 === 100 === This research is conducted to find the most important subcompact car attribute which effect customer buying intention. Subcompact car is now one of the biggest segments of car industry in Thailand meaning that the manufacturer who could serve customers with the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/17562227618532166126 |