The Influences of Sales Promotion and the Impact of Country-of-Origin on Impulsive Purchase Behavior
碩士 === 中國文化大學 === 國際企業管理學系 === 100 === In the context of the globalization today, consumer market is very intense competi-tion. Thus the industries must constantly have new strategies to increase consumers’ purchase intention and themselves competitiveness. In addition, companies must con-sider the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/67836740914306011791 |