The Study Of Private Brand Equity On Consumer Purchase Intention - Consumer Perceived Value As Mediating Variable
碩士 === 中國文化大學 === 國際企業管理學系 === 100 === Taiwan's private brand market is highly competitive. Has become the retailers products weapon. Cause consumers have more choice on private brand products. But now private brand at a low price will be able to win the hearts of consumers. Retailer privat...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/70285675075925259737 |