The Study of the Effect of Experiential Marketing, Brand Image, and Product Involvement on Customers’ Loyalty
碩士 === 中國文化大學 === 國際企業管理學系 === 100 === Today's society the consumption environment, increasingly focus on the feelings of consumers. As a result, more carefully and consumers to communicate in order to properly meet the consumer, enterprise very dedicated to observe the needs of con-sumers. Mod...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/18317174780918474934 |