The Research Of Aesthetic Experience And Fashion Consciousness On Purchase Intention

碩士 === 中國文化大學 === 國際企業管理學系 === 100 === With the rise of national Gross Domestic Product, the mass start to focus on the in-tangible value of product rather than the substantial function that the price and practica-bility are not important, so they are sensitive to product design and fashion. Firm...

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Bibliographic Details
Main Authors: Li, Pocheng, 李博呈
Other Authors: Yang, Bintsann
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/51621316676282582546