The Influence of the Relation among Aesthetic Experience and Purchase Intention - Aesthetic Style as Moderator Variable
碩士 === 中國文化大學 === 國際企業管理學系 === 100 === In the era of rising prices, more and more consumers want to pursue a cheap but high quality goods in a limited budget. In the global competitive market, the corporate how to provide the consumer’s purchase intention is deemed an important issue. There-for...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/60650130971890197611 |