A research on the Service Quality Gap of Internet Banking IPGA approach
碩士 === 中國文化大學 === 國際企業管理學系 === 100 === By using the IPGA (importance-performance and gap analysis). In this study, we explore which quadrant might people's feelling located in about the the service quality of Internet banking, degree of expectation and items to be improved. We use four dimensio...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/80867760860718478727 |