The Impacts of Green Brand Image and Country-of-Origin Image,Green Satisfaction on Green Purchase Intention
碩士 === 中國文化大學 === 國際企業管理學系 === 100 === Green marketing and green purchase intention are popular research topics in recent years. The purpose was to find out the green purchase intention, green brand image, country of origin, country of origin of thus the Green Purchase Intentions, Green brand image...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/42947813708472750018 |